Course curriculum

  • 1

    Module 1: Overview

    • Introduction (1 min read)
  • 2

    Module 2: How to create an effective segmentation strategy

    • Lesson 1: Segmentation (4 min read)

    • Lesson 2: Ways to Approach Segmentation (4 min read)

    • Lesson 3: How to Setup Email Personalization (7 min read)

    • Lesson 4: Using analytics to find personalization opportunities (8 min read)

    • TRY IT - Personalized Segmentation
  • 3

    Module 3: Build customer engagement post-purchase

    • Lesson 1: Ask for a product review (1 min read)

    • Lesson 2: Run a post-purchase survey (1 min read)

    • Lesson 3: Send replenishment reminders (1 min read)
  • 4

    Module 4: Create a winning email marketing strategy

    • Lesson 1: Copywriting for Conversion Rate Optimization (5 min read)

    • Lesson 2: Designing for mobile and wearable devices (1 min read)

    • Lesson 3: Product seasonality and holidays (1 min read)

    • Lesson 4: A/B Testing (2 min read)

    • TRY IT: A/B Test Your Welcome Email

  • 5

    Module 5: Metrics and analytics to measure success

    • Lesson 1: Analytics from your email marketing tool (3 min read)

    • Lesson 2: Campaign tracking in Google Analytics (1 min read)

    • Lesson 3: Advanced Segments (2 min read)
  • 6

    Conclusion

    • Summary (2 min read)