Course curriculum

  • 1

    Module 1: Metadata and SEO

    • Lesson 1 - How to Use Metadata, Tags, and Headings (6 min read)

    • Knowledge Check
  • 2

    Module 2: Mobile SEO

    • Lesson 1: Mobile Usability and SEO (8 min read)

    • Lesson 2: Avoid Pop-up Penalties (9 min read)
  • 3

    Module 3: Local SEO and Google My Business

    • Lesson 1: Set up a Google My Business account to leverage Local SEO (5 min read)
  • 4

    Module 4: Reviews and SEO

    • Lesson 1: Customer Reviews, SEO Strategy and How to Manage It (7 min read)

    • Knowledge Check
  • 5

    Module 5: Link Building

    • Lesson 1: Review and optimize existing backlinks (8 min read)

    • Lesson 2: Create an outreach program to increase backlinks to website (4 min read)
  • 6

    Module 6: Navigation and Site Hierarchy

    • Lesson 1: Optimizing your online store navigation (2 min read)
  • 7

    Module 7: Using Alt Text

    • Lesson 1: Alt Text and Images (6 min read)
  • 8

    Module 8: Global SEO Considerations

    • Lesson 1: Using latent semantic indexing (LSI) keywords (3 min read)

    • Lesson 2: Multi-site and international SEO (4 min read)

    • Lesson 3: Hreflang tags (17 min video)

    • Lesson 4: Debugging hreflang errors (1 min read)

    • Knowledge Check
  • 9

    Conclusion

    • Summary (1 min read)