Course outline

  • 1

    Boost Sales with Customer Value Optimization Module #1

    • Lesson 1: Course overview (2 min read)

    • Lesson 2: Activity: Categorizing your business (10 min)

    • Lesson 3: Intro to Customer Value Optimization (5 min video)

    • Lesson 4: CVO research results (12 min video)

    • Lesson 5: High-performing ecommerce research (7 min read)

    • Lesson 6: Innovative product examples (2 min read)

    • Lesson 7: Intro to business evaluations (3 min read)
  • 2

    Boost Sales with Customer Value Optimization Module #2

    • Lesson 1: Increasing CLTV part 1 (10 min video)

    • Lesson 2: Increasing CLTV part 2 (8 min video)

    • Lesson 3: CLTV resources (4 min read)

    • Lesson 4: Activity: CLTV evaluation (15 min)

    • Lesson 5: RPV optimization (10 min video)

    • Lesson 6: RPV resources (4 min read)

    • Lesson 7: Increasing motivation (11 min video)

    • Lesson 8: Increasing motivation resources (5 min read)

    • Lesson 9: Decreasing effort (6 min video)

    • Lesson 10: Decreasing effort resources (6 min read)
  • 3

    Module 3: Experimentation and optimization

    • Lesson 1: Experimentation and optimization (8 min video)

    • Lesson 2: Experimentation and optimization resources (10 min read)

    • Lesson 3: Installing Google Optimize

    • Lesson 4: Activity: Running your first experiment (30 mins)