Course curriculum

  • 1

    Module 1: Overview

    • Lesson 1: Introduction (1 min read)
  • 2

    Module 2: What Makes a Good Loyalty Program?

    • Lesson 1: Why use Loyalty Programs? (3 min read)

    • Lesson 2: Success Factors and Loyalty Killers (3 min read)

    • Lesson : Loyalty Program Branding and Community (3 min read)

    • Knowledge Check
  • 3

    Module 3: Loyalty Program Implementation

    • Lesson 1: Implementation Suggestions (6 min read)

    • Lesson 2: Loyalty Tiers (4 min read)

    • Loyalty Apps Make It Easy (5 min read)
  • 4

    Module 4: Customer Experience

    • Lesson 1: Customer Experience Tips (4 min read)

    • Case Studies: Loyalty Programs (8 min read)
  • 5

    Conclusion

    • Summary (1 min read)