Course curriculum

  • 1

    Module 1: Overview

    • Introduction (1 min read)
  • 2

    Module 2: A/B Testing

    • Lesson 1: A/B Testing Introduction (7 min read)

    • Lesson 2: What to A/B Test and How to Prioritize (5 min read)

    • Lesson 3: A/B testing statistics (6 min read)

    • Lesson 4: How to Choose an A/B Testing Tool (3 min read)

    • Lesson 5: How to analyze and archive A/B test results (4 min read)

    • Case Studies: A/B Testing and Pro Examples (8 min read)
  • 3

    Module 3: Using Heatmaps

    • Lesson 1: What is Heatmapping?(5 min read)

    • Resources: Heatmap Apps

  • 4

    Module 4: Discounts and Promotions

    • Lesson 1: The Pros and Cons of using Coupons, Discounts and Deals (3 min read)

    • Lesson 2: Types of offers, coupons, and discounts (3 min read)

    • Lesson 3: How to use offers to drive new sales and repeat purchases (10 min read)
  • 5

    Module 5: Upselling and Cross-selling

    • Lesson 1: Understanding Upselling/Cross-selling (5 min read)

    • Lesson 2: Tips to know for post-purchase upselling (4 min read)

    • Lesson 3: Benefits and Challenges of Upselling (2 min read)

    • Lesson 4: Ways to do post-purchase upsells (2 min read)

    • Lesson 5: Bundles (5 min read)

    • Knowledge Check

    • Apps to help you upsell and cross sell on your store
  • 6

    Module 6: Multi-currency Approach

    • Lesson 1: Leveraging Multi-currency & Shopify Payments (7 min read)
  • 7

    Module 7: Customer Service Chat

    • Lesson 1: Live Chat and Chat Apps (2 min read)
  • 8

    Conclusion

    • Summary (1 min read)
  • 9

    Bonus Module: Neil Patel's CRO Strategy

    • Lesson 1 - Increasing GMV (23 min video)

    • Lesson 2 - Optimizing your Conversion Rate (19 min video)

    • Lesson 3 - Increase your AOV (10 min video)

    • Lesson 4 - Leverage Shopify to Grow your Business (8 min video)