Course curriculum

  • 1

    Digital Marketing What You Need to Do

    • Digital Marketing

    • The Marketing Funnel

    • The Top, Middle, Bottom

    • Understanding the Fundamentals - Acquisition, Conversion, Retention

    • Acquisition

    • Online Advertising

    • SEO

    • Content Marketing

    • Branding

    • Affiliates and Influencers

    • Conversion

    • UX

    • Promotions

    • Remarketing

    • Upsell & Cross-sell

    • Retention

    • Loyalty Programs

    • Email Marketing

    • What does success look like?

    • KPIs

    • How to Increase Revenue

    • One Last Recommendation