Course curriculum

  • 1

    Module 1: Overview

    • Introduction (1 min read)
  • 2

    Module 2: Email marketing for ecommerce

    • Lesson 1: Choosing the right email marketing platform (2 min read)

    • Lesson 2: Email for ecommerce (1 min read)

    • Lesson 3: Principles for creating ecommerce emails (3 min read)

    • Knowledge Check
  • 3

    Module 3: Create a winning email marketing strategy

    • Lesson 1: Calls to Action (4 min read)

    • Lesson 2: Email design (3 min read)
  • 4

    Module 4: Optimize Your Emails

    • Lesson 1: Transactional emails (4 min read)

    • Lesson 2: Abandoned Checkout Emails (5 min read)

    • Case Studies: Abandoned Checkout Emails (8 min read)

    • Lesson 3: Creating Welcome Emails (7 min read)

    • Case Studies: Welcome Emails (6 min read)

    • Knowledge Check
  • 5

    Module 5: Grow your email list

    • Lesson 1: Be customer-centric (1 min read)

    • Lesson 2: Include subscription opt-ins on key areas of your website (1 min read)

    • Lesson 3: Use pop-ups/overlays (1 min read)

    • Lesson 4: 6 ways to accelerate email list growth (4 min read)
  • 6

    Module 6: Create a Newsletter With Power

    • Lesson 1: How to Write a Newsletter (9 min read)

    • Lesson 2: Newsletter CTA, Plain Text Usage and Mobile Optimization (6 min read)

    • TRY IT: Create a Newsletter and Share It
  • 7

    BONUS MODULE: Klaviyo Basics Workshop

    • Lesson 1: Klaviyo Basics: Tool Set-up Overview Video (53 min)

    • Lesson 2: EGS Workshop - Part 1 - Email Foundations Intro (18 min)

    • Lesson 3: EGS Workshop - Part 2 - Segmentation (23 min)

    • Lesson 4: EGS Workshop - Part 3 - Flows: Lead Reengagement (19 min)

    • Lesson 5: EGS Workshop - Part 4 - Flows: Birthday Email (9 min)
  • 8

    Conclusion

    • Summary