Course curriculum

  • 1

    Module 1: Foundations of social media strategy

    • Lesson 1: Introduction to social media (4 min read)

    • Lesson 2: What's the return? (2 min read)
  • 2

    Module 2: The fundamentals of a social media strategy

    • Lesson 1: Decide which channels are right for your business (2 min read)

    • Lesson 2: A breakdown of each channel (10 min read)

    • ​Lesson 3: Setting up your profiles (1 min read)
  • 3

    Module 3: Set goals and objectives for your social accounts

    • Lesson 1: Strategic planning (2 min read)
  • 4

    Module 4: Conceptualize content

    • Lesson 1: Competitive analysis (1 min read)

    • Lesson 2: Buckets for content (1 min read)

    • Lesson 3: Repurpose existing content (1 min read)

    • Lesson 4: Tips for content on social (2 min read)

    • Lesson 5: Things to avoid on social (1 min read)
  • 5

    Module 5: Optimize for different channels

    • Lesson 1: Optimize for different channels (1 min read)

    • Lesson 2: ​Image sizes for different channels (1 min read)

    • Lesson 3: When and how often should I post? (1 min read)
  • 6

    Module 6: Test, iterate, review

    • Lesson 1: Test and iterate (2 min read)

    • Lesson 2: Review content (1 min read)

    • Lesson 3: Review content (1 min read)
  • 7

    Module 8: Integrate social into your business

    • Lesson 1: Integrate social into your business (2 min read)

    • Lesson 2: Best practices for social creative (3 min read)

    • Lesson 10: Analyze results (3 min read)

    • Conclusion (1 min read)