Course curriculum

  • 1

    Module 1: Intro to Internationalization

    • Lesson 1: Introduction (1 min read)

    • Lesson 2: Internationalization (2 min read)
  • 2

    Module 2: What to think about before going global

    • Lesson 1: Audit your bandwidth (2 min read)

    • Lesson 2: Activity: SWOT Analysis (15 mins)

    • Lesson 3: Market analysis (2 min read)

    • Lesson 4: Activity: Create Google Analytics segments (15 mins)

    • Lesson 5: Activity: PEST Analysis (15 mins)

    • Lesson 6: Brand perception and considerations (2 min read)

    • Lesson 7: Case study - Simba Sleep Mattress (2 min read)

    • Lesson 8: Country-specific legal requirements (3 min read)

    • Lesson 9: GDPR (2 min read)

    • Lesson 10: Geo-blocking (2 min read)
  • 3

    Module 4: How to go global on Shopify

    • Lesson 1: Accepting and processing global payments (3 min read)

    • Lesson 2: Local payment methods (2 min read)

    • Lesson 3: Local shipping providers (3 min read)

    • Lesson 4: Translations (3 min read)

    • Lesson 5: Case study - Optimum Nutrition (1 min read)

    • Lesson 6: Domains (4 min read)

    • Lesson 7: SEO strategy (2 min read)

    • Lesson 8: Reporting (3 min read)

    • Lesson 9: Multi-store management (3 min read)

    • Knowledge Check
  • 4

    Module 4: Taxes

    • Lesson 1: Customs/Duties (3 min read)

    • Lesson 2: VAT (1 min read)

    • Lesson 3: GST (1 min read)

    • Lesson 5: Case study - Nanoleaf (2 min read)
  • 5

    Module 5: Scaling your logistics for international expansion

    • Lesson 1: International warehousing and fulfilment (6 min read)

    • Lesson 2: Case study - Joylabz (1 min read)

    • Lesson 3: Manufacturing locally (3 min read)

    • Lesson 4: Scaling your customer support for a global brand (4 min read)
  • 6

    Module 6: International marketing strategy

    • Lesson 1: Communicating your brand to different regions (3 min read)

    • Lesson 2: Launching your store to your customers (6 min read)
  • 7

    Module 7: Putting it all together

    • Conclusion (1 min read)

    • Try it! How to go Global Checklist