Course curriculum

  • 1

    Module 1: Introduction

    • Lesson 1: What is Live Selling? (7min read)
  • 2

    Module 2: Facebook Live

    • Lesson 1: Facebook Live (5min read)

    • Lesson 2: How to Get Started (3min read)
  • 3

    Module 3: Instagram Live

    • Lesson 1: What is Instagram Live? (7min read)

    • Lesson 2: Why Use Instagram Live for E-commerce? (2min read)

    • Lesson 3: Instagram Live Shopping Features (2min read)

    • Lesson 4: How to Use Instagram Live Shopping to Drive Sales (5min read)
  • 4

    Module 4: YouTube Live

    • Lesson 1: What is Youtube Live (5min read)

    • Lesson 2: How to Use YouTube Live (10min read)

    • Lesson 3: How to drive traffic with YouTube Live (5min read)

    • Lesson 4: Best practices for promoting your YouTube Live broadcasts (5min read)
  • 5

    Module 5: Live Selling Tips and Techniques

    • Lesson 1: Be Prepared (6min read)

    • Lesson 2: Engage Your Audience (4min read)

    • Lesson 3: Begin with the End in Mind (3min read)

    • Lesson 4: Other Live Selling Options and App Solutions (5min read)

    • Case Studies (10min read)
  • 6

    Module 6: Personal Video Shopping Experience

    • Lesson 1: What is Personal Video Chat Shopping? (5min read)

    • Lesson 2: The What/Why/Who/How of Personal Video Shopping with Boutiq (formerly Caazam!) - (13min video)
  • 7

    Module 6: Selling on TV - S4S Opportunities

    • Lesson 1: Selling on QVC/HSN (10min read)

    • Lesson 2: Tory Johnson - 40 Boxes/GMA/The View and More (2min video)