Course curriculum

  • 1

    Module 1: Overview

    • Lesson 1: Introduction (3 min read)
  • 2

    Module 2: SEO fundamentals

    • Lesson 1: How do search engines work? (2 min read)

    • Lesson 2: Google Search Console (1 min read)

    • Lesson 3: XML sitemaps (1 min read)

    • Lesson 4: URLs (1 min read)

    • Lesson 5: Breadcrumbs (1 min read)

    • Lesson 6: Links (1 min read)
  • 3

    Module 3: Site Speed and SEO

    • Lesson 1: Site speed (9 min read)

    • Lesson 2: Speed Factors You Can't Control (5 min read)

    • Lesson 3 - Speed Factors You Can Control (10 min read)

    • TRY IT - Your Site Speed Report (5 min)
  • 4

    Module 4: Keywords

    • Lesson 1: Keywords for SEO (2 min read)

    • Lesson 2: Keyword research (1 min read)

    • Lesson 3: Refining your keyword list (1 min read)

    • Lesson 4: Write and optimize your content for keywords (2 min read)

    • TRY IT - Product and Collection Page Keyword Creation
  • 5

    Module 5: Tasks for Optimizing Site Elements

    • TRY IT: Review and optimize site navigation for collection pages

    • TRY IT: Improve alt text of product thumbnails in a collection

    • TRY IT: Review and optimize link and content in blog posts or page content for SEO

    • TRY IT: Optimize Meta Tags in your Theme

    • TRY IT: Link high authority pages to high priority pages

    • TRY IT: Improve on-page SEO of collection pages to improve search ranking
  • 6

    Module 7: How to choose an SEO partner

    • Lesson 1: How to choose an SEO partner (1 min read)
  • 7

    Conclusion

    • Summary (1 min read)

    • DOWNLOAD - Neil Patel's SEO Checklist